Norxe and Ansible Motion: A shared vision in driving simulation

In the world of automotive innovation, the race to develop safer and more efficient vehicles is relentless. To stay ahead, automotive companies are increasingly turning to advanced simulation tools to evaluate their products before they hit the road. Ansible Motion, a leading provider of Driver-in-the-Loop (DIL) simulation solutions, has emerged as a game-changer in this field.

The Ansible Motion advantage

Ansible Motion is at the forefront of DIL simulation technology, offering high-fidelity simulation tools that enable real individuals to participate in virtual test drives. This unique approach allows automotive companies worldwide to evaluate tomorrow’s vehicles today, minimizing risks and maximizing the efficiency of the development process. In a DIL laboratory setting, where vehicle evaluators and engineers scrutinize pre-production vehicles, components, and active safety systems, creating a highly realistic sensory experience is paramount.

The crucial role of visual immersion

One of the cornerstones of an effective DIL simulation is providing an experience that convinces the participants that they are driving a real car in a real-world environment. Visual immersion is important to achieving this level of realism. To meet this challenge, Ansible Motion often turns to Norxe for their expertise in dynamic, real-time projectors.

Strategic corporation

The alliance between Ansible Motion and Norxe isn’t a random occurrence; it represents a deliberate and strategic corporation of their respective strengths.

Cutting-edge technology:

Norxe’s projectors are designed to excel in dynamic, real-time simulation environments, making them a natural fit for many of Ansible Motion’s demanding DIL simulation setups. These systems provide the level of detail, speed, and accuracy required to create immersive and convincing visual experiences.

Reliability and consistency:

DIL simulations require unwavering reliability to ensure accurate and repeatable results. Norxe’s cutting-edge projectors are known for their stability and consistency, providing engineers and evaluators with the confidence that their testing environment will perform flawlessly every time.


Every DIL simulation environment is unique, and Norxe understands the importance of tailoring its vision systems to meet specific requirements. This level of customization ensures that Ansible Motion’s simulation tools can address the diverse needs of their automotive clients.

Seamless integration:

The synergy between Ansible Motion’s DIL simulation tools and Norxe’s vision systems results in seamless integration, eliminating potential bottlenecks and compatibility issues. This allows engineers and evaluators to focus on their work without distractions.

Having worked with Ansible Motion in recent years, I’ve witnessed firsthand their passion and incredible level of engineering expertise that they build into their simulators. It’s truly an honor to have the opportunity to work alongside Ansible Motion and provide Norxe products that perfectly align with the high-quality simulation systems they offer to their customers,” says Norxe’s Iain Ambler, Director of Business Development UK & Ireland and Australia

Ian Haigh, Sales Team Lead of Ansible Motion’s Commercial Group, asserts, “Most of our projects are quite complex, and we know that Norxe is a project partner that understands that attention to detail is always required. Norxe also gives us excellent visibility of their internal development road maps, with regular updates – and this is vital to delivering cutting edge solutions to our customers. In one recent example, Norxe worked closely with our technical team to arrive at the best solution for running 4K and 240Hz in a large laboratory vision system. Norxe offered several possible ways to do this, and our technical teams were able to openly explore the pros and cons of each approach. Norxe then implemented the favored solution and provided us with a loan projector with Beta firmware. This enabled us to conduct physical tests to ensure it worked reliably and would be acceptable to our customer.

Ansible Motion visiting Norxe at the HQ in Norway. From left: Zackarie Brown, Espen Olsen, Iain Ambler and Ian Haigh.

Future-proof solutions:

The automotive industry is constantly evolving, and both Ansible Motion and Norxe are committed to staying at the cutting edge.

In conclusion, the partnership between Ansible Motion and Norxe is a testament to the power of collaboration in the pursuit of automotive engineering excellence. By combining Ansible Motion’s high-fidelity DIL simulation tools with Norxe’s dynamic, real-time projectors, these companies are not only meeting the demands of today but also shaping the future of automotive testing. Together, they are driving innovation and ensuring that tomorrow’s vehicles are safer, more efficient, and ready for the challenges of the road ahead.

Author: Elisabeth A Smelror, Norxe